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Mini Sites
Monday, 24 March 2008
Mini Sites

Mini Sites Have the Power to Motivate Your Audience

Unlike traditional websites, mini sites consist of a single page, or occasionally a few pages, that focus exclusively on a very specific topic. Whereas a traditional site could present information on all aspects of gardening, for example, comparable mini sites would instead showcase a particular product used in gardening.

While these sites can stand on their own, they can also be used as a component of a larger site or exist separately but link back to the parent site within the content. Determining how the site should operate is largely based upon its intended purpose.

Who should create mini sites?

The narrowly focused format of mini sites provides undiluted information that are more likely to attract a highly targeted and motivated audience. Because the sites are not bogged down with extraneous information or excessive detail, traffic driven to them is there for one purpose and one purpose only -- to gather and act upon specific information. When developed properly, these sites harness motivated traffic and prompt a desired action.

For this reason, mini sites can be an especially effective marketing and sales tool. Businesses can create mini sites to further branding efforts or drive sales of a particular product or service. Sites developed for this purpose typically include detailed information and images of a single product or service as well as an order, registration or contact form. Essentially, mini sites provide businesses with a mechanism to deliver a targeted sales pitch and follow through in a single location.

How to create mini sites

Mini sites differ little from traditional websites in the skills required to create them from scratch. An understanding of coding and design conventions is necessary to build these micro-versions of traditional web pages from the ground up. This can be problematic in that not every company has readily available design talent.

When mini site templates are used to generate a site, however, this is not the case. All the necessary technical elements are already in place in the templates. They are specifically designed to automatically create a finished, professional website in one sitting. All that is needed is your page text and a few personalizing touches, such as your company logo. There is no complicated coding to unravel or confusing graphics program to decipher. Website design couldn’t be more simple.

Further, mini site templates are a viable economic alternative to pricey web designers. No additional staff, specialized skill or expertise knowledge is required to create the site. To sweeten the deal even more, using free minisite templates provide an even more economical method for creating your own mini site.