If you are new to online marketing, you may have already seen quite a few lead capture pages and not even realized it. A lead capture page or squeeze page is used to gather information about the website visitors. But what exactly is a lead capture page.

A lead capture page is designed to gather information in order to build up a larger list to send information and emails to. A lead capture page has several basic components. The first is a headline in order to draw in the website visitors and make them pay attention to what you have to say. This is usually followed by a list or lists that include details such as benefits of joining and what you should expect when joining. Finally, you get to the opt in form. In this form you will enter specific information such as your name and email address in order to be contacted. This form sends information directly to an autoresponder. The autoresponder has pre-written responses such as a welcome email with a link to what product is being given away. The reason that a product is given away is to entice you to sign up for the list in the first place. An autoresponder gives you instant satisfaction because you will get your free product within seconds of signing up.

Now that you know what a lead capture page is, it is time to understand how to recognize a good lead capture page. As you may have guessed a good lead capture page is a page that has a high conversion rate regarding turning visitors into subscribers.

A quality lead capture page will grab your attention and build trust from the very beginning. This is done with a great headline and basic look of professionalism. It also must load quickly. Most visitors will not wait for more than a view seconds before they get bored and decide to look at another website instead. A high quality autoresponder will also improve your lead capture page because it ensures that your emails will be delivered and can track the results of each email.

Another key to a quality lead capture page is a call to action. Believe it or not, people need to be told what to do, even when the action is obvious. This includes telling them to sign up for your list. A common mistake is to assume that they will take the action on their own.

Finally, an effective lead capture page gives them a reason to sign up. The most common tactic is to give something away for free and allows the visitor to receive this immediately. You should also list the benefits to what they will gain by being on your list.

Now that you know what a lead capture is, it is time to take action. However, you need to remember that the page itself will not gain you any advantages. You need to make sure that the capture page is of a high quality in order to compel your visitors to sign up for your list in the first place.

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