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Tuesday, 25 March 2008 |
Landing Pages
Maximize Your Marketing Potential with Effective Landing Pages Web traffic arrives at landing pages through some form of marketing link. The link could be a paid search engine listing, a marketing mailing or a promotional campaign. Whatever the case, it caught your audience’s attention enough to motivate them to click through to one of your landing pages.
To maximize the potential of this action, well-designed, professional landing pages then inform and engage your audience, motivating them to act further. This action could take the form of a sale, a registration or use of your online resource. Whatever form the action takes, landing pages, when used properly, harness the potential of a marketing click-through and convert it into something your business needs.
How to create landing pages There are specific elements common to all effective landing pages. To maximize your marketing potential, landing pages should include the following :
- A clear, undiluted message – The page must be to-the-point and informative, so be sure to stay on message. Your audience arrived at this page to gain information on a specific topic. Provide it and you keep their attention. Ramble and they will move on.
- Repeat critical information or instructions – Landing pages that work never underestimate the power of driving a point home. Whether you are providing a critical fact about your product/service or want to emphasize the importance of specific point, repeat the message throughout your page.
- Establish value – Professional landing pages answer the question ‘what’s in it for me?’. Not only must the page inform, but it must motivate by creating a perceived value for a product or service. Whether you supply a product guarantee, a limited-time discount or a special introductory offer, establishing additional worth in your potential client’s mind will motivate them.
- Establish credibility – Use testimonials and third-party references to support your message and the trustworthiness of your business. Include graphic images that illustrate your credibility, such as professional affiliations like the Better Business Bureau.
Using landing page templates While the purpose and technique for creating landing pages is straightforward, all is not lost if the nuts and bolts of building them feels beyond your grasp. To simplify the process, make use of our templates for free landing pages. The beauty of landing page templates is that all the technical work has already been done. The coding, the page setup and special visual touches such a backgrounds, buttons and borders are all provided. No coding or graphic design knowledge is required when you use these templates to build your landing pages. Instead, you are free to hone your message, load your page text into the template and launch your landing pages.
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Landing Pages 
