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Aug 29 2009
What Makes a Great Sales Letter
Saturday, 29 August 2009

Many of you will have a great idea or product and need to get it from idea to money maker. In order to do this, you will need the following:  

1. A great template

We firmly believe at EzMiniSites.com that the template you use has the greatest affect on your sales. As we spoke about in our last blog entry, your sales letter is your virtual sales representative. Just like you wouldn't buy from a sales persons who turned up in rags, you (and your customers) are very unlikely to purchase anything from a ragged site.

We've studied in depth the templates that work and spend quite a long time researching what sells/converts best. There are cerain structures which work well, colours that sell and fonts that attract. While we could go into this in much more depth, and no doubt will in another article, it is suffice to say that we have done the work for you.

Of course you are always welcome to develop your own template, do your own due dilligence, usability testing, split testing and analysis on what works and what doesn't. The question is.... Are you in the business of creating templates or creating sales? My advice is to have a look at our templates and see which one suits you.

2. The ability to write good sales copy

This often puts a look of pure fear in folks eyes, and can often.....  Read More >

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